Blog post by Emily Ings from Kynd Scent

Choosing a perfume is an intimate experience, with each scent having the ability to summon unique memories and unearth forgotten feelings. Once you have found your signature scent, moving on to something new can be hard. But have you considered what is really in your fragrance?

While conventional perfumes may smell beautiful, the reality can be far from it. Those floral, fruity scents can contain little to no real botanical ingredients and are predominantly synthetic; containing chemicals like phthalates, petrochemicals, and parabens that can irritate the skin and even contribute to health problems. 

Fortunately, natural perfumes provide a welcome alternative to their chemical-laden counterparts. Crafted from pure ingredients, natural perfumes harness the power of potent botanicals and naturally derived oils, to create clean scents that smell incredible and truly celebrate nature. 

Still not convinced? Here are five reasons you should make the switch to natural perfume:

1. No sneaky ingredients

While beauty products labels are required to share all ingredients used in a product, the perfume industry operates a little differently. In fact, perfume labels are free to use words like ‘fragrance’ and ‘parfum’ to mask dozens of ingredients; many being harmful chemicals. Due to this loophole, it is almost impossible to know what you are really dabbing or spraying on your skin when you choose a synthetic fragrance. 

On the flip side, most truly natural fragrances (including KYND Scent) are happy to clearly and honestly disclose each ingredient that goes into the making of your natural perfume. No vague labeling here!

2. Something just for you

While synthetic fragrances intentionally mask the scent of the skin (in order to produce a consistent scent on each wearer) a natural perfume interacts with your body’s chemistry. This means a natural perfume will smell different to and on each person who wears it, providing a scent as unique as the individual who wears it.

3. Natural perfumes have therapeutic benefits

Natural perfumes are so much more than just a pretty scent. Derived from botanical sources like leaves, flowers, seeds, bark, saps and fruit, the essential oils used in natural perfumes offer an array of physical, mental, and emotional benefits.

The essential oils in natural perfumes can help evoke memories and emotions stirred by naturally occurring aromas, or aid you in channeling a certain vibe. Feeling like something sensual yet grounding? KYND Scent Violet Kiss combines delicate violet, creamy vanilla and rich, complex vetiver for a scent that is simultaneously alluring and calming. 

Feeling down? Botanical Beauty, with its uplifting citrus oils like sweet orange, bergamot, and mandarin is paired delightfully with velvety rose to evoke a sense of positivity

4. Kinder to the animals

Natural perfumes tend to be created with a greater respect for the environment, which includes the furry friends we share this earth with. Rest assured that KYND Scents (and many other natural perfumes) are NEVER tested on animals. Conversely, ingredients like phthalates and parabens found in conventional perfumes are known to be tested on animals. Many global fragrance brands additionally use animal by-products in their blends – not so sweet after all! 

5. You are supporting farmers, families & communities

One of the less-discussed aspects of natural perfume, but easily our very favourite thing, is the connection to the growers that nurture and harvest the raw botanicals used to create natural scents. Many farming businesses have been passed down through generations and there is a deep respect and reverence for the art of farming and the earth. These farms are also becoming very progressive, implementing sustainable practices that conserve water and protect soil from degradation, as well as supporting rural communities by providing jobs and financial aid to local causes.

When you use a natural perfume, you are supporting the very people who genuinely care about producing premium ingredients, and at the same time acknowledging the lengthy process that happens between seed to scent.

There you have it – five good reasons to ditch your conventional fragrance and make the switch to natural perfume today.

Kynd Scent natural perfumes are available at