When it comes to a healthy diet, we all know the concept of “you only get out what you put in.” It’s catchy and serves as a healthy reminder to put down those greasy chips and pick up a health bar instead when snack-time beckons.
But often it’s not that simple, because that health bar might not be as healthy as advertised. Or even as bad (or worse) than the chips themselves.
With many of the brands we find in supermarkets, labels and advertising can be difficult to understand and even misleading. … Think “sports drinks” with more sugar than Coke and “natural scrubs” with an ingredient list that reads like a laundry powder box. Sound familiar?
It was experiences such as these which led to the launch of InnerOrigin, a new and alternative marketplace for healthy and innovative products. With a mission of putting the truth back on labels, InnerOrigin helps Australians gain easy access to healthy products that have previously been difficult to purchase from boutique Australian companies such as Tripod Coffee, Raw C and Divine Company.
The company has captured the attention of some of Australia’s biggest and most respected sporting and entertainment figures. Aussie surfing legend Layne Beachley, musician Kirk Pengilly, Olympic swimming champion Stephanie Rice and popular television presenter Sophie Falkiner have all become part of the InnerOrigin community as ambassadors and advocates.
They joined renowned cardiologist, Dr Ross Walker, to help launch the company in Australia last month as part of a vibrant, national roadshow which has attracted hundreds of Australians with a passion for health and wellbeing, sustainable shopping and transparency.
InnerOrigin was developed by David Nomchong and Sally-Anne Ferguson who like many Australians became disillusioned and frustrated by the lack of truly healthy food options available in Australian supermarkets.
With this in mind, they sought to create a health and wellness marketplace of their own which connects smaller boutique suppliers who are passionate about health and wellbeing to customers who have until now have been bereft of true choice.
Due to misleading information and mislabelling, they believe many people don’t know what they are putting into their bodies; and this can have major repercussions on their overall health.
This may ring true for many Australians who don’t understand why they aren’t feeling 100 per cent… thinking that they are eating good food when actually they aren’t. InnerOrigin is looking to solve this issue by lifting the veil on hidden ingredients and empowering consumers.
Transparency, it’s a simple word that just might be the key to a healthier lifestyle and a more sustainable shopping experience.