Blog post provided by Honest to Goodness.

We are super excited to be now stocking some Honest to Goodness products at

Honest to Goodness was established in 2002 by owners Matt and Karen Ward, who continue to own and operate the business today
as one of Australia’s leading companies supplying quality organic food & natural products.


Honest to Goodness was originally founded on the back of growing frustrations with the direction that the food industry was taking, and with a great desire to make healthy food and ingredients affordable for everyone. Matt and Karen started off by selling unpackaged nuts and dried fruits at various growers’ markets around Sydney.

Over the years the Honest to Goodness brand has evolved and expanded its product offering into a vast retail grocery range, as well as bulk ingredient supply. We also proudly distribute over 20 additional brands, collectively supplying over 1000 products nationwide. Matt and Karen are convinced that people are increasingly looking for healthier, more socially responsible food choices, and believes that Honest to Goodness delivers this through the ongoing education and supply of good value, quality, nutritious food.

Across 3 consecutive years, Honest to Goodness was publicly voted as Favourite Organic BrandBest Organic Wholesaler and Best Organic Online Storein the Organic Consumers Choice Awards for 2015, 2016, 2017 and 2018. Honest to Goodness certified as a B Corporation in 2015, which recognises our company commitment to ethical and environmental practices. As a B Corporation, we continually look to reuse, recycle and refuse and strive to make conscious business decisions in all of our day-to-day operations.

Both Matt and Karen remain committed to their dream of a sustainable, ethical food business and community, whom all involved enjoy being a part of. One of the key understandings at Honest to Goodness is that we remain forever conscious that the products we sell become a part of the families who eat or use them, and this is why we favour the best quality, nutritious food and ethically sourced products.


We are committed to offering meaningful value to our customers and a place to shop where value and values go hand in hand. We will not compromise on our core values in order to provide so called ‘cheap’ products or products that we feel are compromised in their value. We are committed to providing the highest quality, healthiest products to as many people as possible at an affordable price. We want as many people as possible to be eating well, being able to afford to do so, and living their best life.

Our value promise

  • To provide high quality products with integrity at a competitive price.
  • Where possible to work directly with growers and suppliers and source our products as close to their origin as possible to avoid unnecessary handling and distribution costs and ensure the best possible price for our customers.
  • To innovate and operate all parts of the business as efficiently as possible so as to reduce costs and pass these savings on to our customers.
  • To offer value to our customers lives through education around healthy eating and healthy living.


When it comes to our food, we favour the less is more approach. Our range is nutritious, ethically sourced and carefully prepared – without any fillers or additives, or as we say NO NASTIES ADDED! From nuts, dried fruit, mueslis, beans & lentils, superfood powders, natural sweeteners, organic pantry staples and more, you can trust that everything we range is of the highest quality and naturally wholesome.

Bulk Wholefoods

We specialise in bulk wholefoods. Buying in bulk helps to minimise packaging and waste and saves you money! We have sizes from 1KG to 25KG to suit the home, workplace, cafe or store. 

Organic and Natural groceries

Our organic & natural grocery range is very popular. You will find many pantry staples such as oils, vinegars, non-dairy milks, coconut products, herbs, salts, dried fruits and much more.

Organic Ingredients

Are you looking for organic ingredients for manufacturing? You found the right partner. We specialise in organic products and are here to help you.

Purchase Honest to Goodness at